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Trend Forecasting | Canva | Adobe Premiere | Research | Graphic Design
Using current trend research and cultural insights, predict a trend forecast for the 2023 Spring/Summer season.
The dictionary defines future shock as: “the physical and psychological distress suffered by one who is unable to cope with the rapidity of social and technological changes.” Today’s current zeitgeist of anxiety, rebellion, and escapism is a direct result of this phenomenon.
Originating from a subgenre of 80s sci-fi literature, cyberpunk media is centered around the relationship between humanity and rapidly evolving technology. These stories often feature themes similar to our zeitgeist of distrust in an increasingly authoritarian government and a loss of humanity due to rapid advancements in technology and AI. These worlds display cityscapes that are often gritty, polluted, and hinting at some kind of ecological collapse or nuclear disaster. The cluttered and overwhelming streets are decorated with neon signs and advertisements that are used to distract from bleak, unclean reality. Due to these similarities with our current state, we believe the niche styles of cyberpunk will be trending by Spring/Summer 2023.
See the forecast below or check out the written justifications here!