elf adaptive
Highlighted Skills
Graphic Design | Research | Marketing | Product Development | Problem-Solving
The disability market segment is more significant than most companies realize; however, they are the most underrepresented market. Disabled consumers, specifically those with upper-extremity amputations, congenital limb loss deficiencies, and limited hand dexterity, face many daily challenges when using everyday products. Due to the difficulties, E.L.F. developed an adaptive line to create solutions for common issues. E.L.F. is launching E.L.F. Adaptive, a four-product adaptive-friendly collection, including some of their favorites revisioned. The collection features a Push Precision Brow Stick, a Push-n-Pout Lippie, a Flawless Finish Foundation, and an All-In-One eye and face palette. The assortment ranges from $6-$20 and is available on elfcosmetics.com and most retailers.
See the visual presentation here.
2022 FSF case study
Highlighted Skills
Graphic Design | Research | Marketing | Product Development | Retail Math
Create an online and in-store merchandise campaign for an existing brand or retailer that appeals to consumers in this changing retail environment while maintaining brand identity and authenticity. Develop a better solution for the full presale to pick-up/delivery experience and the changing needs of the work-from-home consumer by building customer traffic and optimizing the customer experience by leveraging both online and in-store assets.