highlighted skills

Writing | Research | Assortment Planning | Marketing | Scaling

Choose a publicly-traded brand and another retailer and create a collaborative launch plan including plans for merchandising, creative marketing, and scaling up.

Casetify collaborates with Tuscan fashion house, Emilio Pucci, to create a custom line of Pucci-inspired phone cases. The purpose of this collaboration is to connect Emilio Pucci with the more mainstream Gen Z market and to provide Casetify with a connection to the high fashion industry. The line will consist of five digitally rendered Pucci-inspired prints, available in four case formats for twenty-one different devices. The price range will be between $29-$50. The line will be created in themes appropriate for the Gen Z market, focusing on colors and themes consumers contribute to designers. Sales will take place on the Casetify website and from the Casetify Instagram page.

the product assortment

The assortment will be available in five prints and twenty-one device options. Case type options include the Snap case, Classic Grip case, Impact case, and Ultra Impact Case. The price range of the cases varies based on the protection it offers, giving consumers the option to choose a style between $29-$50.

plans to scale

Casetify will either add more products to the line or collaborate directly with Pucci to create a new line together. Casetify also has cases for AirPods and AppleWatch bands that could be tailored into the collaboration. This collaboration allows for Casetify to continue operating to serve its three pillars of growth: community, collaboration, and customization.

benefits of the collaboration

• A bridge between the two markets

• Emilio Pucci would get visibility to more mainstream consumers

• Casetify would be exposed to more high-end consumers

View the full paper here!